The 24-Hour Open House — 24 hours, 48 sessions, no sleep, all for Breast Cancer Now and Andy's Man Club

On Thursday 3rd September at 9am, I'm going live. And I'm not stopping until 9am on Friday.


24 hours. 48 sessions, one every thirty minutes. No sleep. It's called The 24-Hour Open House, it's completely free for anyone to watch, and every penny it raises goes to Breast Cancer Now and Andy's Man Club.


I'm Toby Martin, a consultant, trainer and speaker in the UK estate agency industry. This started as a fairly daft idea to raise a bit of money for two causes that mean a great deal to me. Almost nobody I asked said no, and it has snowballed into something genuinely worth staying up for.


Why these two charities


Both were chosen in support of groups doing excellent work inside our own industry.


Breast Cancer Now is the chosen charity of Women in Estate Agency, a community that lost its founder Sarah Edmondson to the disease. Breast cancer is the most common cancer in the UK - around 55,000 women and 400 men are diagnosed every year, and one in seven women will develop it in their lifetime. Breast Cancer Now funds the research that is steadily changing what a diagnosis means, and provides support to anyone affected.


Andy's Man Club is supported here on behalf of The Boys Club, the men's mental health group within estate agency. The charity was founded in 2016 after a young man called Andy Roberts took his own life aged 23. Suicide remains the biggest killer of men under 50 in the UK. Nine men came to that first meeting in Halifax; today there are more than 300 groups meeting every Monday evening, free, with no referral and no waiting list.


Every penny reaches them


Thanks to the generous support of our sponsor Kotini, every penny of every donation goes to the charities in full. If you give five pounds, they receive five pounds.


Donate and you could win


Everyone who donates is entered into a prize draw for full access to Stephen Brown's Estate Agents Learning platform - 40 on-demand training videos covering the skills that actually move the needle in an agency, kindly donated by Stephen.


So: give something to two brilliant causes, and you might come away with a year of training for your trouble.


What's on


Forty-eight sessions across the full 24 hours, featuring some of the best-known names in UK estate agency and several from well beyond it. Highlights include Rory Sutherland, vice chairman of Ogilvy and author of Alchemy; Phill Agnew of the Nudge podcast on the behavioural science behind better marketing; and Andy Barton of Andy's Man Club on why it's okay to talk.


Then it gets stranger. A property quiz, a pub quiz, an estate agency edition of Just a Minute, a bedtime story, anonymous industry confessions read aloud at half ten. And at 3am, I attempt to build the estate agency version of Football Manager, live, and then play it.


See the full line-up at 24hourwebinar.com/schedule


The ask


I'll stay awake for 24 hours. I'll line up the best people I can find. I'll give it away for nothing.


If you get something out of it, please give something back. £5, £50, whatever you can spare.


Thank you.


The 24-Hour Open House
9am Thursday 3rd September - 9am Friday 4th September 2026
Free to watch: 24hourwebinar.com
Breast Cancer Now (Reg. Charity No. 1160558) · Andy's Man Club (Reg. Charity No. 1179647)