Tour de Breast

Tour de Breast: 8 Riders, 3 Days, 150 Miles, One Mission

This July, eight members of the CloserStill Media Operations Team will take on an epic three-day cycling challenge, riding approximately 150 miles from the NEC Birmingham to ExCeL London in support of two incredible charities: CoppaFeel! and Breast Cancer Network Australia.


Over three days, we'll cycle through the English countryside, stopping at NHS breast cancer facilities along the way to thank the healthcare teams who support patients every day and deliver cupcakes as a small gesture of appreciation.


But Tour de Breast is about much more than cycling.


In 2025, two members of our team were diagnosed with breast cancer. A few months later, a colleague's mum also received the same diagnosis. It was a difficult and emotional year for many of us, but it also reminded us of the importance of community, support, early detection and taking action.


From that experience, Breastival was born.


Last year, members of our team completed a 10K challenge and hosted fundraising events that raised more than £12,000 for breast cancer charities. We were overwhelmed by the support we received and inspired by the impact that fundraising and awareness can have.


This year, we wanted to do something even bigger.


Tour de Breast is our way of honouring those affected by breast cancer, supporting the charities that help people navigate their diagnosis and recovery, and encouraging everyone to regularly check their breasts and know the signs of breast cancer.


Every mile we ride represents someone affected by breast cancer. Every donation helps support the vital work of CoppaFeel! and Breast Cancer Network Australia, organisations that have provided information, support and advocacy to people close to us during some of the most challenging times of their lives.


Whether you're donating £5 or £500, every contribution helps us make a difference.


Thank you for supporting our journey from Birmingham to London and helping us raise awareness, spark conversations, and support those impacted by breast cancer.


Together, we can help save lives through early detection and support those who need it most.