Team UK

3 Teams. 16 Cities. 4,723 Kilometers. To celebrate the kickoff of the 2026 FIFA World Cup, Profitero+ is going the distance! This year, our global regions - UK, US, and CEE & APAC - are competing in a virtual race across North America. We are tracking the ultimate "Road Trip" distance between the two furthest host cities in the tournament.


The Goal: 4,723 km This is the approximate driving distance required to travel from the northernmost host stadium (BC Place, Vancouver, Canada), all the way down to the southernmost host stadium (Estadio Ciudad de México, Mexico City, Mexico). It’s a journey that spans three countries and four different time zones.

The Kick-Off: The race starts on Thursday, June 11, 2026, coinciding with the first match of the World Cup.

The Teams: UK vs Rest of World (US & CEE).

 The Prize: Ultimate bragging rights over your colleagues.


👟 How to Play
Join Your Squad: Go to your region's sub-page and click "Join Team."

The Entry Fee: We suggest a voluntary £5 / $5 / €5 donation to your team’s charity to enter the race.

Sync Your Stats: Connect your Strava

No Handballs: Just like on the pitch, we play fair - only live-tracked activities count. No manual entries allowed!