Bearhug 10 in 10. 10 years | 10 Challenges | One community

This year marks 10 years of Bearhug.

What started from personal injury struggles has grown into something far bigger than I ever imagined, a community of people determined to keep moving, keep pushing, and support each other through life’s setbacks.

So to mark our 10th year, I’m taking on 10 major challenges across the year, 10 milestone events that will test me physically and mentally. Endurance events. Strength challenges. Moments that will demand resilience.

Not because I have to, but because I believe in pushing myself, and because that’s what Bearhug stands for.

We talk a lot about support, giving people the confidence to keep going. This year, I’ll be putting that to the test. I’ll be relying on our products, our community, and the mindset that has shaped this business from day one.

But this challenge is about more than performance.

If I’m going to push myself this year, it needs to count for something bigger, so I’m fundraising for four charities that are personal to me:

Parkinson's UK — after seeing my dad suffer.

Alzheimer's Society — as my mother-in-law battles this cruel disease.

Prostate Cymru — a charity we’re proudly working with this year.

parkrun - A charity partner we're working with, whose mission and core values are closely aligned to our own. Providing free weekly 5k events, promoting health, well being and community participation.

The illnesses I'm fundraising for affect families quietly and relentlessly. They test strength in ways that no endurance event ever could and I want to turn that pain into purpose.

There will be more than just 10 events — community runs, activations, shared miles, but these 10 major challenges represent a decade of graft, growth, setbacks and comebacks.

If you can support, donate, or even just share this page, it genuinely means a lot.

Let’s make year 10 about impact.

Let’s bear up — together.