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Girl Effect

Girl Effect uses the power of media to unlock the power of girls.

About Girl Effect


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#TheGirlEffect

It’s time to put girls in control. When we do, everyone wins.

Because when one girl finds her power to make different choices that change her life, it inspires others to do so too.

She starts a ripple effect that impacts her family, her community, her country.

That’s the Girl Effect.

We reach girls in 20 countries across Africa & Asia. Our media programs - like our TV drama in Ethiopia - reach over 20 million and our digital products - like our AI-powered chatbot called Big Sis - reach 10.8 million.

It’s time girls had the freedom to be their confident and curious selves.

It’s time to arm girls with the skills to negotiate, and redefine what they are told is possible.

That’s where Girl Effect comes in.

We create content that helps girls make choices and changes in their lives. Igniting their confidence to act differently at a time that can define their future. So every girl can choose to be in control of her body, her health, her learning and livelihood.