Every fundraiser wants the same outcome: more people donating, and donating more. But as digital fundraising matures, we’re beginning to see the limitations of a model that puts all the decision-making in the hands of the fundraiser.

DonorLed introduces a new, donor-centric model - one that doesn’t just feel more inclusive, but is actively designed to boost participation and increase total donation volume.

🎯 1. It Meets Donors Where They Are

Today’s donors are more cause-led than ever. They want their giving to reflect their personal beliefs, their lived experiences, and respond to timely events.

DonorLed taps into that instinct - allowing each donor to direct their gift to the cause they care most about, even within a shared campaign.

That flexibility doesn’t just make donors feel more connected - it makes them more likely to act. When people see their values reflected in the giving process, they’re:

• More likely to complete a donation
• More likely to give again
• More likely to give more

By opening the door to personal relevance, DonorLed turns passive supporters into active givers.

🤝 2. It Removes a Key Barrier to Giving

One of the biggest (but least visible) barriers in fundraising is misalignment. A donor may want to support a friend, colleague, or community campaign - but feel hesitant to give to a charity they don’t personally connect with.

DonorLed removes that friction.

By separating support for the fundraiser from support for the charity, we make it easier for more people to say yes. They’re still showing solidarity - but doing it in a way that resonates with their values.

It’s a subtle shift, but one with significant implications for conversion rates and donation volume.

📣 3. It Unlocks New Fundraising Audiences

Traditional fundraising pages work best when there’s a clear link between a fundraiser and a cause. But what about:

• A local fun run with no specific charity in mind?
• A memorial where many causes might feel appropriate?
• A corporate wellbeing challenge, where employees support a diverse range of causes?

These are events that might never have fundraised at all.

DonorLed lowers the barrier to entry, making it possible for these groups to launch a page without needing to decide on a single beneficiary.

The result?
New fundraisers. New events. And new donations that wouldn’t have existed otherwise.

📊 4. It Increases Reach Through Community and Inclusivity

Fundraising campaigns grow when they feel inclusive. DonorLed pages are inherently more shareable - because each donor knows they’ll be able to make their own impact.

Instead of saying:
“Support my chosen cause,”
Fundraisers can say:
“Join me - and support the cause that matters most to you.”

That opens the door to wider participation from:

• Colleagues, teammates, and event attendees
• Online audiences with broad interests
• Supporters from different backgrounds and communities

The more people who see themselves in a campaign, the more people who donate.
And that drives volume.

💡 5. It Makes Giving Feel Good - for the Right Reasons

At its core, giving is emotional. People want to feel proud of their donation.

DonorLed reinforces that by offering choice, ownership, and agency - not just as a bonus, but as a built-in part of the process.

When donors feel in control, they're:

• More satisfied with their gift
• More likely to recommend the experience
• More likely to come back and do it again

This isn’t just about giving once - it’s about creating a sustainable model that encourages people to give more often.

🚀 Volume and Donor Growth - More Giving, More Donors

Traditional platforms have often focused on increasing the average donation.

DonorLed goes further by increasing both the volume of donations and the number of donors - bringing more people into the giving process and empowering them to support the causes they care about most.

• It doesn’t replace what’s already working.
• It adds a new layer of flexibility and inclusion that expands participation.

When donors connect with a cause they care about, they give more - and give more often.
By unlocking this, DonorLed brings more donors and bigger impact - so everybody wins.

Create your DonorLed page →